Founder and Co-Owner of Scarefactory David Fachman says brands can increase online attention through points targeting social engagement.
COLUMBUS, OHIO, February 28, 2022 — Brands are after higher rates of engagement in today’s largely digital world. David Fachman The ScareFactory is in tune with the needs associated at live events. His company, the Scarefactory, offers animatronic décor designed to increase event engagement. His recent comments on event activity suggest brands should consider how they are making their in-person events more memorable and engaging for their attendees.
Event engagement occurs when people are drawn to interact during an event. Brands have to hold the attention of their attendees and provoke them to respond, says David Fachman. People don’t respond just because they want to support a company in most cases.
There are many different metrics that can measure engagement levels at an event, says David Fachman The ScareFactory. He notes that …