Years ago, experts said that if a company did not have a website, it did not exist. Nowadays, companies without a presence in social networks won’t be successful. However, gaining followers can be a complicated task. The trick is to create viral events using elements like a custom instax film. The catch with social media is to give people something to talk about, something to share with family and friends. For example, if you want to sell tickets for your event, you post the activities included in that event. Everything has to be visual. An instant photo frame becomes a “souvenir” that people attending your event will take with them. You can also raffle tickets to people who share a post. In short, what you publish on social networks must motivate people to share.

How to create “shareable” posts

If you think that followers come just by posting every day on your social networks, you are wrong. It is vital to create a strategy with dates and times of publication. Some companies often use special occasions such as Valentine’s Day, Father’s Day, or Mother’s Day to create unique posts and connect them with their products. To motivate people to share your posts, you must awaken “something” in them. If you have a restaurant, take appealing photos of your dishes. If you have a nightclub, post videos of people enjoying themselves. When you organize your publication schedule, ask yourself if what you publish is “shareable”. Don’t be worried if some posts are shared more than others, as the important thing is to get them all shared since no company gains more followers with only “likes”.

Give your customers what they need

There is a big difference between what people want and what people need. The success of a business lies in discovering what your customers need before they even realize it. For example, if you have a restaurant, don’t just sell plates of food, sell experiences. A publication like: “You deserve a break”, where you motivate people to give themselves a “prize” after a hard day at work, will activate people’s subconscious. To be more effective, post at the right times. In the example above, the best time is before lunch or dinner hours. When someone sees your post about food just before eating time, they will feel hungry and have a good idea about the place they have to visit, your restaurant. Are you going to create an event on the weekend? Promote it starting Wednesday of that same week. Timing is important.