To conduct business overseas, multinational firms need to bridge separate national markets into one international market. This course introduces students to the concepts and disciplines of worldwide advertising. Students develop an understanding of the international setting and its impression on advertising. Subjects include: social and cultural influences, political, legal and monetary concerns, exporting and importing; organizational alternatives, information sources, market-entry methods, pricing and distribution, sales and communications practices, counter trade, and other present worldwide advertising issues. Major geographic advertising areas are mentioned.
Bachelor of Science with specialisation in Worldwide Enterprise (Major field of Examine: Business Administration). When you graduate, you will have the option to seamlessly switch into The Enterprise School’s three-yr Worldwide Business program. During only one further 12 months, you’ll undertake extra worldwide enterprise courses, have the option to work towards a university degree and pursue skilled designations (CITP), and achieve work experience earlier than commencement.
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