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What is E-commerce Automation ?Cute Amazon robots delivering your groceries right to your door? Magical drones flying through your window with art supplies?
This, of course, includes a small part of the vast expanse that is automation of ecommerce. But all of Wall-E’s cuteness laid aside, tiny and large automations rendered e-commerce from 1991’s ecommerce unrecognizable in 2019.
Ecommerce 1991 is a slow, old man at the pace of sloths eating a banana in the center of a lazy afternoon attempting to process your order for a unicorn onesie.
Ecommerce 2019 has already delivered your unicorn to your residence and will be there before parties start on Friday night.
But what precisely is automation, and how can an ecommerce businessman make full use of it? And exactly why?
As an e-commerce businessman, time, effort and money are your most precious resources. Believe it or not, the better you can scale your store, the more time you optimize it. Chunky, improvised manual processes eat up your time and energy leaving no room for experimentation and strategy.
These procedures impede their development as ecommerce companies develop, holding them back to ancient ways of working.
Below are 3 reasons why you should Automate :
1 – Say good bye to Human errors
2 – Time is Money. Save both.
3 – Do better & more work.
1 – Streamlining E-mail Campaigns :
It’s always a challenge to get former clients to return to your site and create another purchase. Drip.com’s team emphasizes that automating the creation process of compelling, personalized campaigns can dramatically enhance opening and clicking through rates.
Such campaigns are particularly helpful during peak periods of the year when you can send out seasonal promotions with customized content to make sure your mailing list members are conscious of what time-limited offers are accessible. An otherwise labor-intensive process can be streamlined and this ecommerce marketing workflow manual offers an outstanding explanation of the information including messages for holiday promotion and follow-ups for cart abandonment.
2 – Automate E-commerce Inventory management :
Manually updating your stock as a tiny company owner can be an simple job. But as your company expands, one of the most challenging duties to undertake is inventory management. The need to manually monitor your products using tables and sheets of excellence is susceptible to errors. There is no way that mistakes can be avoided. That’s why either 46 percent of SMBs don’t monitor stock or use a manual method. Untracking your inventory, however, could result in overstocking, out – of-stocks, and meaningless yields.
This can have an impact on your company. Inventory management in your e-commerce shop is one thing you can automate. When clients make purchases, process returns and inspect your fresh products, it will make it simple for you to update your products automatically.
3 – Automate Customer Support :
Customers expect your company to do a number of stuff. Some of them are a quick answer to their issues, consistency of cross-channels, knowledgeable employees, effectiveness and clear communication, professionalism and accessibility of various channels as shown in the study study below.
As good as automation sounds like customer support, you can’t automate it 100%. If you do, human interaction will be removed. Most clients hate interacting with pcs on their own. To prevent this, only automatic tasks such as repeated instances of customer support, FAQs, checkout pages and usage tracking are implemented. Ensure that your customer support employees is on hand to deal with complicated problems.
4 – Automate Accounting & Bookkeeping :
Successful e-commerce shops arrange payments and receipts for invoices and maintain track of them. Initially, keeping track of a spreadsheet might be simple to use, but as your company expands, it’s going to be hard to track, particularly when you are offering more products or selling more. Another appropriate job you can automate in your e-commerce shop is accounting and bookkeeping.
Intuit QuickBooks, Microsoft Dynamics GP, Xero, FreshBooks and SAP Business One are the tools you can use to automate your accounting and bookkeeping operations.
5 – Automate Cart Abandonment :
Abandonment of shopping carts is a significant issue for e-commerce shops. Many clients are leaving their shopping cart. Report Barilliance shows that in 2016 the average cart dropout rate was 77.24 percent, but in 2017 it significantly increased to 78.65 percent. Customers leave their carts for various reasons.
That’s why you need to automate shopping cart abandonment in your e-commerce store. You can send deserted cart messages using automation. Customers who have added products to their shopping cart but have refused to check out are sent this type of messages. Recovering sales is an efficient way. SalesCycle revealed that almost half of all deserted cart messages are opened and more than one-third of clicks lead to website purchases. Sequenced emails are initiated that can increase your revenues.
6 – Automate Social media Networks :
For small, medium and large enterprises, social media networks are an important component of e-commerce marketing. The reality is that 81% of shoppers perform internet studies before purchasing and 75% of consumers are affected by what they find through social media channels in their purchasing decisions.
To drive traffic to your shop, interact with your supporters, create your brand, and sell, social media is crucial. However, it can be time-consuming and labor-intensive to do all these manually.
Social media channels are also a platform for clients to log their product or service complaints. A report revealed that 60% of socially complaining customers expect a response within an hour and, to make it worse, 88% of people are less likely to buy from you if you don’t react to their social media complaints.
Automation is becoming a needed instrument for the effective and efficient operation of e-commerce shops. Inventory management, customer support, accounting and bookkeeping, cart abandonment & social media networks, are the appropriate tasks you can automate.
Author Bio :
Jeevan Kumar is a technology enthusiast and strong believer in agile product development. He is a Senior Content Strategist of Fortunesoft IT Innovations – Magento development company.