Currently operating a website or are you planning to launch one? Magento and WordPress are vying to get on top and stay ahead in the competition. No matter which platform you choose just make sure to create a website is aesthetic and exceptional enough to sustain for long periods.
One of the most popular e-commerce platform that provides online merchants with a flexible platform for the shopping cart system. In addition to this, it also provides powerful search engine optimization and wonderful tools for managing catalog. Being flexible in nature, Magento also provides a bunch of crucial plugins to extend its functionalities. It also offers a variety of themes from where an online merchant can choose the theme which is perfect for them.
Although, the content management system is being appreciable by several people across the globe, but it has gone beyond creating a benchmark in the e-commerce world development. Originally developed another blogging platform, WordPress is at present considered as the go-to CMS for all the website types.
If we look at things on the surface both the platforms are architecturally similar. They both are customizable, SEO friendly and can be broadly themed featuring a robust online support community. Both being content management systems, allows you to add, modify, and manage your contents in the most simplified as well as effective way possible. When it comes to differences WordPress being more content oriented and Magento being devoted exclusively to eCommerce.
Magento and WordPress both provide an e-commerce platform for your website. Dedicated to e-Commerce, Magento is basically a content management system like WordPress with many dedicated e-Commerce features. It also allows customization and adding functionality. It aims for building the websites for selling things online. Magento is a complete solution for an eCommerce website, but it is heavy to maintain and customize. Whereas, WordPress is a content management system and open source blogging platform. It allows you to add functionality to your websites by adding plugins. If you want an e-Commerce website using WordPress, all you have to do is install any e-Commerce plugin such as WooCommerce, WP eCommerce, Easy Digital Download, etc.
Why Switch Your Magento Website to WordPress?
#1 More SEO friendly– Search Engine Optimization is no longer a fad it has become a necessity. Unlike Magento, WordPress aids well when it comes to ranking of your site in the search engine.
#2 Adding E-Commerce on WordPress Is Quick and Simple– Which platform has a lot more for you in-store? WordPress is the obvious answer to take into account. Whether it’s selling service and products online, you can always download and install some of the top WordPress plugins. By doing this, you will be able to add flawless e-commerce functionality into your website. And do you what the best part is? It can be done conveniently.
#3 Buyers Are More Comfortable with WordPress- Customer is always the king! Buyer’s convenience should also be one of your top concerns. In this particular point, WordPress is known to overpower Magento. From adding items to the shopping cart or performing a checkout process, It may quite interest you to know that most of the purchasers are usually contented with the performance of the WordPress developed websites. Unfortunately, this is something that would never be applicable in Magento. This means as an owner you might end invest lots and lots of capital to establish an online store with extensions.
#4 Incorporates Steep Learning Curve– Available with a steep learning curve in comparison to WordPress, grasping the fundamentals of managing and creating a website becomes easy. In addition to this, web designing in WordPress is much simpler compared to when creating a web page in Magento.
#5 Flexibility & Affordability– Last but certainly not the least, the best way to develop a web portal more economically is using WordPress. The quick and easy availability of free third-party WordPress plugins are 100% worth considering for the best shopping cart solution.
Certain Things to Keep In Mind before Migration
As I said before Magento and WordPress both are similar in many aspects, but that doesn’t mean they carry any such differences. Down below I would like to mention certain pointers to take into account before migrating.
- Install WordPress- I hope till now you have already purchased the hosting if not then the first step is to acquire the hosting. Widely available with a great range of options, WordPress hosting provides from inexpensive to specialized managed packages.
- Install WooCommerce- The very next step to take into account is installing the WooCommerce plugin. For this, you can think of WP eCommerce, Easy Digital Downloads, etc.,
- Install Plugin to Migrate Site- Apart from this you can think of many other third-party plugins for migration of site from Magento to WordPress(WooCommerce) such as Cart2Cart, FG Magento to WooCommerce, etc
For Manual Migration
Step 1 – Purchase the WooCommerce Import Suite
As soon as you install the WooCommerce on your WordPress website. Purchase the import suite of the WooCommerce in order to import the .csv files. Simply go to WooCommerce > Extension and choose Import/Export. In the end, choose the suite you want, and you will be redirected to WooCommerce official site, here you can proceed with the payment.
Step 2- Create .CSV file from Magento
Now it’s time to create the .csv file of the data which you want to migrate. Right from products, orders, customers and the list goes on. All you have to do is:
- Login to Magento administrator area
- Go to System > Import/Export > Export
- Choose entity and keep the format as ‘CSV’
- Include or exclude the data that needs to be exported in the Entity Attributes section
- Finally, click the continue button
Step 3- Import the CSV file to WordPress
- Go to WooCommerce > CSV Import Suite
- Click the Import Products button
- Select Choose File and then upload the .csv which you need to import
- Finally, click upload file and import
- Check the map fields before completing the import
Emily Lancaster is a Marketing Manager at Web, e-commerce and Magento Development Company – eTatvaSoft.com She has expertise in e-commerce business, online branding and reputation management. She’s a person with high spirit and loves to share the latest updates for her readers.