A lot is being talked about about the notion of user experience. Hundreds and thousands of articles about the subject would have been published, and they continue to be published to date. The fact that you are still reading about user experience, however, implies that even today the subject is relevant and significant.Many of our clients in Shopify design service are asking us why we concentrate on customer experience.Our response is quite simple. Anyone who has an experience visiting your shop. If that experience is bad, without purchasing, they will leave the site and maybe not trust you again.
The following significant elements of your company are known to influence user experience:
- Cost of Conversions
- Customer Trust
Use Of Videos :
Product photographs have been used since eCommerce was started. The reason they’re still being used is because they’re effective. However, videos can add a fresh efficiency dimension to your product listing. Videos let consumers see the item in use and get a good concept of the item size, how it looks, and how it feels. Research after study proposed that if they watched a video, clients would be more likely to purchase a product.
Strategically Place trust Signs :
Our clients are always encouraged to position their SSL certificates, anti-virus status or payment-related logos at prominent locations. It’s not just about placing them on the website’s footer, but about continually strengthening their advantages. In product descriptions, you can add these indications of confidence as a reminder that the transaction will be safe. You also need to broaden your view on what indications of confidence are. A client testimonial is, in our knowledge, an equally significant indication of confidence and should be strategically positioned on the website.
Well-written Product Descriptions :
Those days are gone when product descriptions were used to contain lengthy paragraphs of material. It’s about making your descriptions sharp and prepared today. The majority of individuals skim through the text. Therefore, you must create descriptions of your item skimmable. In other words, by skimming through the material, your shoppers must be able to get the gist of your product. Using bullet points can go a long way towards attaining this objective.
Easy to Zoom Product Images :
Do you still use your product’s low-quality picture? If that’s the case, how do you expect the appropriate product information from your shoppers? Photos of the item are the same as keeping a product in a shop of bricks and mortar. Therefore, large, high-resolution images must be placed. You also need a convenient zoom function. When selecting a Shopify theme, or your Shopify designers; you should make sure the theme has adequate product zoom characteristics.
Social Signups :
People on websites don’t like to sign up. They see it as a waste of time. Therefore, there are a lot of drop-offs at this point. You need to create it simple on your shop for individuals to sign up or register. With that, social signups can assist. By joining your Google, Twitter, Facebook or other relevant login credentials, your shoppers can now sign up on your website. This is known to assist decrease resistance to website registration.
Optimized Content :
As we understand, Home Page is not your website’s most visited page. Home Page, however, represents the importance of your brand. Therefore, to your home page you need to combine creative flavors with science optimization. You need to build a home page that represents the vision of your brand, builds confidence, and lets individuals remain on the website longer. It is necessary to bring the most significant piece of material above the fold. In the first few seconds, you want your important content to catch the attention of people.
Use of Proper Colours :
It should be restricted to leaflets to use flashy colors. On the website, such flashy colors are difficult on the eyes. Think of some websites that are popular. All of them make use of their logo’s relaxing color scheme. This makes your website subtle, but much more user-efficient.
Strategic use of Fonts :
To read your content, you don’t want your shoppers to squint. You should therefore use standardized font size. Our team of Shopify designers think a website has a decent size of 16 px. In addition, we recommend that line spacing should also be used strategically. Too much or too little will hinder the achievement of your content. In addition, the text color should be in agreement with the website context. What if you’ve used a white background light color? It’s not going to be noticeable. So you’re using black or dark gray. Using fancy fonts is ultimately a full no – no. Use normal fonts on your website at all times.
Quick product View :
On most Shopify Themes, this is now a default. The advantage of fast product viewing is that you can display more product information without leaving the main product page. This goes a long way in getting individuals on your website to stick longer.
Optimize Website :
You don’t mind any of the UX if the store doesn’t load fast enough. Shopify offers a high level of optimization. Therefore, you should select the theme thoroughly that enables your website to quickly load lightening. In addition, ensuring that the website is optimized for mobile is also essential. Mobile internet traffic has surpassed desktop traffic, so your shop should be responsive and provide an equally excellent mobile and desktop user experience.
With their first purchases, customer journeys do not end. Besides asking for feedback, it is vital to continually communicate with them to maintain their minds at the top. Find out how you can make their experience as effective as possible once your clients return to your shop.
Author Bio :
Varun Kumar is a technology enthusiast and strong believer in agile product development. He is a Senior Content Strategist of Fortunesoft IT Innovations – Shopify Development Company