Social media is a great way for businesses of any size to reach and engage with their customers, which is why it is a great channel to promote your salon.
It is also possible that you already have social media pages for your salon, but it is not getting traction.
Whether your social media marketing efforts are bringing in customers, or you still have no idea how it can help your business, here are some social media tips that can help promote your salon.
Find the perfect social media platform
Sure, you know websites such as Facebook, Twitter, and Instagram, but these are just a few of the social networks out there.
While there are many social media channels, that does not mean that you have to be on each of them. Doing so would mean spreading yourself too thin.
Just pick the social media platforms that could give as much return on investment as possible. It is ideal that you choose just one and master how you can best leverage it.
If you cannot choose which social media to master, pick the ones where most of your target customers hang out online. You may also choose a channel that most of your competitors have, as this can help you analyze how they do their marketing.
Utilize the features of your social media platform
Each social media platform has its own set of features. As a salon owner, it is important that you study what those features are and how you can take advantage of it.
Does your platform allow you to post images and videos? Can you run ads on it? Are you able to integrate a salon management system? Does it allow you to understand your followers’ behavior?
You do not have to search far and wide when learning the ropes of social media marketing. In fact, the majority of the social media network has a business guide. Start from there, and supplement your newly found knowledge with the latest news about your chosen social media channel.
Produce valuable content
As mentioned earlier, social media is a great way to engage and connect with your customers. And the best way to do this is by producing valuable content.
Engaging content can help you build a community around your salon business. Some examples of content you can produce are:
- Polls such as “Which celebrity look do you like?”
- Guides such as “How to get your favorite celebrity’s hairstyle?”
- Contests and giveaways
- Before and after
- Product features (if you produce and sell any)
Just keep in mind that each social media network have its own community policy. Make sure to comply with it to prevent any hassle. You do not want Facebook removing your content, do you?
Host contests and giveaways
If done right, hosting contests and giveaways is a great way to spread the word about your salon.
For example, you can run a “Tag, share, and win” contest. The mechanics are:
- Ask your followers to tag their friends on a particular post
- They should share or repost it on their social media feed
- They are eligible to win a particular service from your salon
What makes this tactic effective is because it fosters engagement. The people are encouraged to comment on and share your post, which helps expand your business’ reach.
However, you have to remember that the price should be enticing enough to compel your followers to join. Also, social networks have policies when it comes to running contests. Be sure that you read through and comply with it.
Hashtags are a great way to integrate your business into social media users’ conversation. Using it is actually beneficial if you know how to utilize it well.
First and foremost, use hashtags for their intended purpose. According to Maddy Osman, “Hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do.”
Second, when piggyback riding on popular hashtags, make sure that you understand the story behind it. At the very least, make it relevant to your business. You would not want to receive social media backlash for inappropriately using a hashtag.
Lastly, do not spam your content with hashtags. Just remember to your use hashtags appropriately. Otherwise, it can have a negative impact on your social media engagement.
Engage with your audience
To a lot of businesses, social media can be a double-edged sword. That’s because other than promoting your business, it can also serve as a customer service platform.
Take note that some social media channels have a review section. Some, like Facebook, would even allow users to recommend your business.
This means that you have to be diligent in monitoring your salon’s social media channel. It is is also the reason you start with just one platform when getting started with social media marketing.
But more than “listening” with what your customers have to say, it is equally important to respond to them (at least, the honest and legit concerns). And you should respond fast. That’s because your response time can make or break your business’ reputation online.
Collaborate with influencers
Influencer marketing is another effective tactic that you can use to promote your salon on social media. It is so effective that 94% of businesses receive 11 times higher ROI.
However, it is not advisable to go on the first “beauty and cosmetic influencer” you can find online. Rather, pick someone who is within your locality. Make sure that your influencer’s followers can be your potential customers.
It does not matter if your micro-influencer only has less than 10,000 followers. What’s important is that she engages with her followers, and there is an overlap between your target customers and her audience.
Just because you own a local salon does not mean that you cannot compete against big brands online. If you know how to use social media as an effective marketing tool, you will be able to expand your customer reach. As a result, social media marketing can help your salon business grow.