Are you confused about which eCommerce platforms to use for your eCommerce business? Not able to make a decision as to which platform is better for your business? There are many CMS website development companies in the market developing CMS on various platforms.
Here, I have put a neat and clean comparison between the two most popular used eCommerce platforms- Shopify and Prestashop.
A most suitable eCommerce platform should have the following properties:
- It should be easy to use.
- It should be able to manage eCommerce store efficiently and effectively.
- It should allow for a greater extent of customization
- It should show excellent performance.
- It should provide a topmost security level.
Now, let’s start with Shopify.
Shopify. One of the best eCommerce platforms for beginners.
Shopify is easy to use and an efficient eCommerce platform. This comes as a boon for the eCommerce development company developing the Shopify CMS. Also, it is one of the most trustworthy eCommerce software that offers outstanding services to more than 3 lac clients across the globe. If you are planning to create a complex but easy to use online web store to sell products, then Shopify can be the best eCommerce software for you.
Shopify user-friendliness. If we talk about being user-friendly, then Shopify is at the top. It has a simple drag-and-drop interface and tools. Also, Shopify has a simple theme editing that ensures an amazing user experience for a technical or non-technical person both.
Shopify admin panel is among the good examples that are followed by different market solutions present in the market.
Shopify prices and extra costs. This amazing eCommerce platform Shopify gives you a 14-day trial. Once you complete the trial, you need to buy the monthly subscription of at least $29 which is the basic plan.
You have the complete freedom of paying by credit cards, debit cards along with all other online payment methods.. Moreover, you will not be required to pay anything for using Shopify payment system but you would need to pay for external payment gateways that you use.
You may need to pay up to a maximum of 2% as the cost of using an external payment gateway such as PayPal. Though it can be somewhat expensive to use Shopify as monthly fees increase with the increased revenue in the same proportion.
Shopify SEO. Shopify eCommerce platform is highly SEO optimized. It has all the SEO relevant features such as title tags, meta descriptions, pages URLs, ALT text for images and customizable file names. According to an analysis done by ecommerce-platforms.com, SEO score of Shopify is 98 out of 100.
Shopify ECommerce templates and Design. Shopify has a large theme store that contains thousands of beautifully designed and responsive e-business templates. Also, since its a hosted shopping cart, it gives you restricted customization options.
If we talk about the present moment, then Shopify gives you 10 free website templates. Moreover, the minimum price for paid themes starts at $140.
Shopify Customer Support. In the case of customer support, Shopify is amazing. It provides you round the clock customer support for all the users. In case you have any query, you can easily connect with the support team with the help of the support email, phone number or live chat.
If any issue comes during using this shopify, you can directly contact customer support team in order to get the efficient and fast resolution of your query.
Moreover, Shopify provides help to its businessmen for maintaining platform in proper shape through several guides and other instructions available on the website.
PrestaShop. A reputed e-commerce platform
This platform has been awarded as the eCommerce platform with “Cutest logo ever” award. The best thing about this platform is that it can be downloaded and can be used free of cost.
With the help of this e-commerce platform, businessmen can easily create a completely customizable, ready to use store within a few minutes. Moreover, unlike to Shopify, it does not put any license fees or revenue percentage.
If we talk about statistics, PrestaShop has more than 2 lac stores across the globe. This robust e-commerce platform comes with 500+ special inbuilt features. These features include all the basic things that a businessman would require to initiate the online business.
Several unique features such as Intelligent Merchant KPI and forecasting make PrestaShop’s statistical facilities more productive. Also, PrestaShop provides you eCommerce analytics that helps in evaluating traffic. After this evaluation, it becomes quite easy to increase customer conversions and grow audience.
Another good thing about this platform is that it has integration of eBay and Amazon.
PrestaShop user-friendliness. It is easy to create an ecommerce store with the help of PrestaShop. User can easily download this software, can take a trusted hosting and can install this software.
Once you start operating your store, the daily operations looks simpler. And it is all because of a intuitive admin panel given to the users.
Also, PrestaShop has a modern dashboard that offers quick access to all the required performance info and settings.
PrestaShop price and extra costs. Since it is an open source shopping cart, it is completely free. Anyone can download it and can use it without paying any license fee or revenue percentage unlike some other popular platforms.
As in most other ecommerce solutions, it needs a paid web hosting. Hosting fees can range from $799 to $1499 per month. You will require purchasing various paid modules for a good template.
PrestaShop SEO. PrestaShop allows you to edit page, add high ranking meta tags. Also, with this amazing e-commerce platform, it is quite easy to create SEO friendly URLs which increases the chances of more visibility in search engines such as Google and Bing.
PrestaShop eCommerce Templates and Design. If we look at PrestaShop official marketplace, it provides more than 1500 templates. It gives you various eCommerce themes that are customizable.
There is an option of 3rd party templates in PrestaShop that starts from $5999.
PrestaShop customer support. PrestaShop provides world-class customer support but it is paid. It offers several plans with different levels of support and pricing. The pricing starts from $249 per month for three hours of support.
I have listed all the features that can be taken into consideration for deciding which platform is suitable for your eCommerce business.
You can easily figure out which one is the best for you. If you want to give feedback and comments, you can use the comment box. I will be happy to see your opinions and suggestions.
Varun Bhagat is a technology geek and works with PixelCrayons which is a software development company in India as a Sr. Technology Consultant. He possesses in-depth knowledge of different web development technology and helps the clients to choose the best technology as per their needs.