WordPress is one of the leading website hosting platforms and, at the time of writing, it’s estimated that over 28% of the internet uses the platform in one way or another. As like any other website, as a website owner or blogger, you’ll always be looking for new ways to boost your website loading times which will naturally result in more page views, higher SEO ratings and, therefore, more website traffic.
Statistically, even a one-second delay in your page loading speeds can result in 11% fewer page views, a 7% loss in conversion rates and an overall customer dissatisfaction of around 16%, figures that cannot be ignored. With this in mind, we’ll explore seven key tips you can use to achieve just this. Scroll down, and you’ll discover some of the best and easiest tips to implement to your website today, enabling you to make it operate to its full potential.
This is the first and foremost way of speeding up your website. There is a tonne of online tools dedicated to caching WordPress websites; it’s simply a case of finding one that works for you. Once your users have visited your website once, their browsers will cache your website, maybe it ideal for them to come back to.
Reduce Your Website’s HTTP Requests
According to statistics, around 80% of your website’s loading time is spent downloading your website piece by piece. This includes the images, the plugins, the scripts, the test and any other feature your website may have, all individually. Each time a request is made for one of these features, this is known as an HTTP request. To reduce your loading speeds, try and group these elements all together, or reduce the total number you have on the page.
Optimise Your Content
Although it may not seem like much, the more text you have on a page, the slower it’s going to load, especially when coupled with a whole range of other elements on your page. Refine and streamline your website’s content, so it loads quickly and prides itself on high readability levels. Refining, proofreading and editing your content can take a long time; you may not have. If this is the case, you can seek the assistance of others using websites like Upwork, People Per Hour, Ox Essays or Elite Assignment Help.
Streamline Your Code
The chances are that, if you have a more complex website than a blog, you may have used a drag-and-drop builder for the elements of your website. Although these are incredibly effective at building websites, they can be messy when it comes to code. Search online, and you’ll easily find a range of tools that are designed to clear up these segments of code, enabling your pages to run faster.
Consider Your Image Sizes
You may want high-quality images on your website, however, if you’ve got a gallery full of 2000x wide images, it’s going to take ages to load. Check the width of your website and edit the image sizes accordingly. Some other tips for images include reducing the colour depth of your image and removing any comments or image info that may be attached.
Compress Your Pages
Page compression is your best friend. Sometimes, depending on your website, you may pride yourself on your high-quality content and high-resolution imagery, and you won’t want to deprive your users on these benefits. If this is the case, implement HTTP compression tools, which can be easily found online, to compress your web pages, proven to increase loading times by up to 70%.
Eliminate Your Redirects
A key SEO practice that you should be implementing away, redirects on your website will cost you valuable loading time, so it’s highly recommended that you keep them as low as possible. One of the most commonly overlooked redirects comes from responsive themes where the site will redirect mobile users to the mobile version of the website. To avoid this, you can write an HTTP request to send mobiles directly to the mobile version.
All in all, there is a tonne of ways you can improve your website’s page loading speeds but following the list above is bound to shave vital megabytes off your loading times. As far-fetched as it may seem, when it comes to website loading times, every millisecond counts.